Genericide Legal Meaning and Definition

Here is a simplified definition of the legal term Genericide.

Genericide (noun)

Genericide refers to the situation where a brand name becomes so commonly used that it represents the entire category of a specific product or service, rather than the specific product associated with the brand. In legal terms, it means the loss of trademark protection due to such widespread usage. This is typically when a trademark becomes genericized, making enforcement of exclusivity rights over the brand name difficult, or impossible.