Bait And Switch Legal Meaning and Definition

Here is a simplified definition of the legal term Bait And Switch.

Bait And Switch (n):

A deceptive marketing strategy often used in business where customers are lured by an attractive deal or product, which is actually not available or misrepresented, with an aim to direct them towards a different, generally more expensive, item or service. This strategy is often used to increase sales or customer traffic. For example: Advertising a discounted product after raising its initial price, or persuading customers to purchase a different item when they arrive to buy a special offer.